Menu
SUERTE

SUERTE

EXPERIENCE / ILLUSTRATION

The first collection of lucky charms and good wishes designed by Laura Alejo.
Streamers, confetti, bangles, magic stones, crystals…

The conference: Laura is one of the featured speakers at the 2010 Sudala design conference in Santiago, Chile. During her presentation she ask the audience to participate in a real-time digital design experience in which their participation is rewarded with a unique, Laura Alejo-designed digital gift. The gift will be a takeaway, a memory of their collective experience, and a connection between the thousands of attendees at Sudala in Santiago, her own work, and HUSH in New York City.
The results of the experience and a live stream of dialogue from Sudala attendees are collected in a Gallery.
This media experiment was created and developed by HUSH during the summer of 2010. The goal was to create a simple experience that touches everyone by using camera-equipped mobile devices with access to common social community platforms. The result is real-time image creation using a unique design language.

Agency: Hush / me
Client: Sudala conference
2010

2010_Alejo_Suerte_elements-01
2010_Alejo_Suerte_elements-03
2010_Alejo_Suerte_elements-05
2010_Alejo_Suerte_elements-04
2010_Alejo_Suerte_elements-02
46_sudala
46_stage3
46_stage2
2010_Alejo_Suerte_gallery