Menu

LET’S TALK COST

ART DIRECTION & DESIGN

Brand videos to explain some heavy facts about healthcare, raising medical costs and spending. Together with Gareth and team Buck we developed a simple, clean visual language to walk the viewer through such a deep and troubling subject.
The project consists of a total of 5 videos and infographic content for the Blue Shield / Blue Cross website.

Agency: Buck
Client: Blue Cross & Blue Shield of America
Team: Buck
2013

Alejo_2013_BUCK_Cost_Waste_1
Alejo_2013_BUCK_Cost_Waste_2
Alejo_2013_BUCK_Cost__Waste_3
Alejo_2013_BUCK_Cost__Waste_4
Alejo_2013_BUCK_Cost_Waste_5
Alejo_2013_BUCK_Cost_Waste_6
Blue-Cross-Blue-Shield-Waste
Alejo_2013_BUCK_Cost_Waste_10
Alejo_2013_BUCK_Cost_Waste_12
Alejo_2013_BUCK_Cost_Waste_16
Alejo_2013_BUCK_Cost_Waste_19
Alejo_2013_BUCK_Cost_Waste_20
Alejo_2013_BUCK_Cost_Waste_22
Alejo_2013_BUCK_Cost_Waste_21
Alejo_2013_BUCK_Cost_Waste_26
Alejo_2013_BUCK_Cost_Waste_32
Alejo_2013_BUCK_Cost_Waste_37