Deutsch reached out to me to develop a new visual language for PNC Bank Achievement Sessions.
The sessions are practical lessons taught by real-world experts on complicated financial topics and presented as live action videos complemented with animation.
The goal was to provide PNC with an approachable and optimistic language for big audiences. I developed an illustration style that is human and graphic, animated beautifully by Wes Ebelhar .
Together we developed a series of 12 videos.
Check out the whole campaign.
Client: PNC Bank
Lead Animation & Design: Wes Ebelhar
Additional Animation: Matthew Severin