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ACHIEVEMENT SESSIONS

ACHIEVEMENT SESSIONS

ART DIRECTION & DESIGN

Deutsch reached out to me to develop a new visual language for PNC Bank Achievement Sessions.

The sessions are practical lessons taught by real-world experts on complicated financial topics and presented as live action videos complemented with animation.

The goal was to provide PNC with an approachable and optimistic language for big audiences. I developed an illustration style that is human and graphic, animated beautifully by Wes Ebelhar .

Together we developed a series of 12 videos.

Check out the whole campaign.

Agency: Deutsch
Client: PNC Bank
Lead Animation & Design: Wes Ebelhar
Additional Animation: Matthew Severin
2014-2015

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Alejo_2014_DEUTCH_PNC_BabySteps_F-01
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Alejo_2014_DEUTCH_PNC_BHappyness_F-01
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Alejo_2014_DEUTCH_PNC_BFunding_Ti-01
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Alejo_2014_DEUTCH_PNC_Diversification_T-01
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Alejo_2014_DEUTCH_PNC_DollarCost_T-01
Alejo_2014_DEUTCH_PNC_Mindset_F-01
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Alejo_2015_DEUTCH_PNC_Women_F-01
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Alejo_2015_DEUTCH_PNC_PayYour_F-12
Alejo_2014_DEUTCH_PNC_FGraduation_F-01
Alejo_2014_DEUTCH_PNC_FGraduation_F-11
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Alejo_2015_DEUTCH_PNC_BabyC_F-01
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Alejo_2015_DEUTCH_PNC_BabyC_F-12
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